This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression. Herbert Marcuse More Quotes by Herbert Marcuse More Quotes From Herbert Marcuse Not every problem someone has with his girlfriend is necessarily due to the capitalist mode of production. Herbert Marcuse capitalist girlfriend problem Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe. Herbert Marcuse creating political character The psychoanalytic liberation of memory explodes the rationality of the repressed individual. As cognition gives way to re-cognition, the forbidden images and impulses of childhood begin to tell the truth that reason denies. Herbert Marcuse childhood giving memories Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization. Herbert Marcuse business blessing civilization If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts. Herbert Marcuse communication philosophy art The functional language is a radically anti-historical language: operational rationality has little room and little use for historical reason. Herbert Marcuse historical use culture Where these reduced (operational - E.W.) concepts govern the analysis of the human reality, individual or social, mental or material, they arrive at a false concreteness - a concreteness isolated from the conditions which constitute its reality. In this context, the operational treatment of the concept assumes a political function. The individual and his behavior are analyzed in a therapeutic sense - adjustment to his society. Thought and expression, theory and practice are to be brought in line with the facts of his existence without leaving room for the conceptual critique of these facts. Herbert Marcuse expression practice reality [Art] can speak its own language only as long as the images are alive which refuse and refute the established order. Herbert Marcuse order long art The sickness of the individual is ultimately caused by and sustained by the sickness of his civilization Herbert Marcuse family love life Preaching nonviolence on principle reproduces the existing institutionalized violence. Herbert Marcuse preaching violence principles The soul contains few secrets and longings which cannot be sensibly discussed, analyzed, and polled. Solitude, the very condition which sustained the individual against and beyond his society, has become technically impossible. Logical and linguistic analysis demonstrate that the old metaphysical problems are illusory problems; the quest for the "meaning" of things can be reformulated as the quest for the meaning of words, and the established universe of discourse and behavior can provide perfectly adequate criteria for the answer. Herbert Marcuse solitude soul secret At the highest stage of capitalism, the most necessary revolution appears as the most unlikely one. Herbert Marcuse unlikely stage revolution The world of immediate experience the world in which we find ourselves living must be comprehended, transformed, even subverted in order to become that which it really is. Herbert Marcuse transformed order world The abbreviations (e.g. NATO, UN, USSR - E.W.) denote that and only that which is institutionalized in such a way that the transcending connotation is cut off. The meaning is fixed, doctored, loaded. Once it has become an official vocable, constantly repeated in general usage, "sanctioned" by the intellectuals, it has lost all cognitive value and serves merely for recognition of an unquestionable fact. Herbert Marcuse abbreviations cutting culture One can delineate the domain of philosophy however one likes, but in its search for truth, philosophy is always concerned with human existence. Authentic philosophizing refuses to remain at the stage of knowledge […]. Care for human existence and its truth makes philosophy a 'practical science' in the deepest sense, and it also leads philosophy—and this is the crucial point—into the concrete distress of human existence. Herbert Marcuse likes care philosophy In its relation to the reality of daily life, the high culture of the past was many things opposition and adornment, outcry and resignation. But it was also the appearance of the realm of freedom: the refusal to behave. Herbert Marcuse culture reality past The intellectual is called on the carpet... Don't you conceal something? You talk a language which is suspect. You don't talk like the rest of us, like the man in the street, but rather like a foreigner who does not belong here. We have to cut you down to size, expose your tricks, purge you. Herbert Marcuse cutting intellectual men Obscenity is a moral concept in the verbal arsenal of the Establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another. Pbscene is not the picture of a naked woman who exposes her pubic hair but that of a fully clad general who exposes his medals rewarded in a war of aggression; obscene is not the ritual of the Hippies but the declaration of a high dignitary of the Church that war is necessary for peace. Herbert Marcuse hippie hair war At the classical origins of philosophic thought, the transcending concepts remained committed to the prevailing separation between intellectual and manual labor to the established society of enslavement. ... Those who bore the brunt of the untrue reality and who, therefore, seemed to be most in need of attaining its subversion were not the concern of philosophy. It abstracted from them and continued to abstract from them. Herbert Marcuse intellectual philosophy reality Hypostatized into a ritual pattern, Marxian theory becomes ideology. But its content and function distinguish it from classical forms of ideology; it is not false consciousness, but a rather consciousness of falsehood, a falsehood which is corrected in the context of the higher truth represented by the objective historical interest. Herbert Marcuse patterns consciousness historical