To be a good investor, you have to think differently from others.

Kirsten Green

Categorized in : You Think Good Others

I don't love it when people come in and say, 'We need a woman on our board,' or 'Can you invest in this new shopping app because you like to shop?' But whatever gets me in the deal.

woman me you love

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.

think group you business

In 1990, if I wanted a pair of Calvin Klein jeans I had seen in a magazine, I'd head to the mall, sift through piles of inventory to find my size, try them on, ask the opinion of the often inexperienced sales associate, wait in line to check out, pay, and head home. The process was linear and ripe for improvement.

wait opinion improvement home

In 2010 - after raising capital to launch Forerunner Ventures - we aimed to invest in companies targeting digitally savvy customers looking to be delighted by experiences and founded by visionary leaders committed to leveraging data and quantifying the results.

launch looking data results