To be a success in advertising you must want to fill other people with a passion for possession. Bernice Fitz-Gibbon More Quotes by Bernice Fitz-Gibbon More Quotes From Bernice Fitz-Gibbon Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago? Bernice Fitz-Gibbon shoes creativity vision A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. Bernice Fitz-Gibbon business wise witty Creativity varies inversely with the number of cooks involved in the broth. Bernice Fitz-Gibbon creativity work inspirational Creativity often consists of merely turning up what is already there. Bernice Fitz-Gibbon creativity It's smart to be thrifty. Bernice Fitz-Gibbon thrifty advertising smart Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream. Bernice Fitz-Gibbon dream want people deferring gratification is a good definition of being civilized. Bernice Fitz-Gibbon gratification definitions patience Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans. Bernice Fitz-Gibbon wanting-more sight people Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly. Bernice Fitz-Gibbon teenager attitude beautiful
