To make the future demands courage. It demands work. But it also demands faith. Peter Drucker More Quotes by Peter Drucker More Quotes From Peter Drucker (Waste = Loss): The first rule of business is to survive and the guiding principle of business economics is not the maximisation of profit, it is the avoidance of loss Peter Drucker guiding-principles business loss In the managerial organization, the top people sit in judgment; in the innovative organization it is their job to encourage ideas, no matter how unripe or crude. Peter Drucker organization jobs ideas You can't manage knowledge.Knowledge is between two ears and only between two ears. Peter Drucker learning two knowledge The most valuable assets of a 20th-century company were its production equipment. The most valuable assets of a 21st-century institution, whether business or nonbusiness, will be its knowledge, workers, and their productivity. Peter Drucker knowledge-workers assets century The greatest change in corporate culture - and the way business is being conducted - may be the accelerated growth of relationships based... on partnership. Peter Drucker growth war art The basic definition of the business and of its purpose and mission have to be translated into objectives. Peter Drucker missions definitions purpose The customer rarely buys what the business thinks it sells him. Peter Drucker selling company thinking There are just two questions to ask to attain success in business: First, "What business am I in?" Second, "How's business?" Peter Drucker business-success two firsts The fewer data needed, the better the information. And an overload of information, that is, anything much beyond what is truly needed, leads to information blackout. It does not enrich, but impoverishes. Peter Drucker data business doe Management by objective works - if you know the objectives. Ninety percent of the time you don't. Peter Drucker leadership wise inspirational We know nothing about motivation. All we can do is write books about it. Peter Drucker business motivational book Marketing is the distinguishing, unique function of the business. Peter Drucker function marketing unique Trees die from the top”. No one should ever become a strategist unless he or she is willing to have his or her character serve as a model for subordinates Peter Drucker should tree character The strength of the computer lies in its being a logic machine. It does precisely what it is programed to do. This makes it fast and precise. It also makes it a total moron; for logic is essentially stupid. Peter Drucker stupid science lying No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings. Peter Drucker leadership average needs Universities won't survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast. Peter Drucker campus classroom distance The most effective way to manage change is to create it. Peter Drucker change motivational inspirational No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility. Peter Drucker decision responsibility work Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer. Peter Drucker enterprise definitions purpose It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday. Peter Drucker problem yesterday opportunity