Traditional automakers adjust bottlenecks on the fly during a launch. This is totally out of the ordinary. Dave Sullivan More Quotes by Dave Sullivan More Quotes From Dave Sullivan Kia hit a home run with the Soul - they figured out how to keep it fresh and fun, apply this formula to a rear-wheel drive sedan and they might be able to go after a younger consumer who is bored with the played-out BMW 3-Series but wants to move out of their Soul they have had since college. Dave Sullivan company-news