Trust has two dimensions: competence and integrity. We will forgive mistakes of competence. Mistakes of integrity are harder to overcome. Simon Sinek More Quotes by Simon Sinek More Quotes From Simon Sinek Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy. Simon Sinek leader personality philosophy The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. Simon Sinek hate people way We call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected. Simon Sinek sacrifice leader people Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. Simon Sinek incentives challenges opportunity The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. Simon Sinek population curves people It's better to do it than to talk about how perfect it could be. Simon Sinek perfect Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft. Simon Sinek car names giving Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. Simon Sinek coffee space tables Selfish is easy. It's sharing that takes courage. Simon Sinek selfish easy The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations. Simon Sinek government eye doe Rule books tell people what to do. Frameworks guide people how to act. Rule books insist on discipline. Frameworks allow for creativity. Simon Sinek creativity discipline book Leadership is not a rank, it's a choice. Simon Sinek choices Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful. Simon Sinek beautiful country america When someone asks for your time, and you put your phone away to talk to them... that's leadership. Simon Sinek asks phones Unhealthy cultures create addiction. Healthy cultures create social bonds. Simon Sinek addiction healthy culture Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is. Simon Sinek showing-up know-how shows Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. Simon Sinek writing giving book If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. Simon Sinek average looks years The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' Simon Sinek fishy metrics machines All the great organizations in the world, all have a sense of why that organization does what it does. Simon Sinek organization doe world
