Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work.

Rob Goldman

Categorized in : Latest Headlines

Simply showing certain job ads to different age groups on services like Facebook or Google may not in itself be discriminatory — just as it can be OK to run employment ads in magazines and on TV shows targeted at younger or older people, what matters is that marketing is broadly based and inclusive, not simply focused on a particular age group.

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