Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide. Ray Kroc More Quotes by Ray Kroc More Quotes From Ray Kroc I suffer with you. I've never seen such stupid ballplaying in all my life! Ray Kroc stupidsuffering I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it. Ray Kroc sawssixopportunity There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness. Ray Kroc riskpridespecial The french fry is my canvas. Ray Kroc canvas There are things money can't buy and hard work can't win. One of them is happiness. Ray Kroc cant-winhard-workwinning The first dollar is the most you will get if you don't love what you are doing. Ray Kroc dollarsifsfirsts I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. Ray Kroc typewritersroomsthinking I don't believe in saturation. We're thinking and talking worldwide. Ray Kroc talkingbelievethinking It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man. Ray Kroc butterflymcdonaldsmen I believe in God, family, and McDonald's. And in the office, that order is reversed. Ray Kroc mcdonaldsbusinessbelieve I put the hamburger on the assembly line. Ray Kroc assemblyhamburgerslines All money means to me is a pride in accomplishment. Ray Kroc moneypridemean The quality of an individual is reflected in the standards they set for themselves. Ray Kroc