Visuals are compelling, but sometimes the only way to get your point of view and purpose across is through words. Great copy can be embedded in any medium, any technology. David Droga More Quotes by David Droga More Quotes From David Droga We are good if our peers think we’re great. But we are great if the real world thinks we’re good. David Droga peers real thinking Just because you can do something, it doesn't mean you need to - restraint is something I admire. At the end of the day, it is still a battle between good vs. crap. David Droga creativity the-end-of-the-day mean Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction. David Droga great you advertising purpose The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity. David Droga confidence humanity patience people We win more business, not because of pitching but because clients say, 'We like the work you're doing.' David Droga win you business work Each consumer has the power of their wallet and their voice. They can exercise that. David Droga wallet voice power exercise Generosity is as much showing your vulnerability as it is your passion for something. David Droga your something generosity passion I think the best way to show appreciation for things going well is to make things better. David Droga better best think appreciation Creativity is a game changer. That's true of society, in advertising and in life. David Droga game creativity society life A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by. David Droga you respect work people I haven't lost that quest and that thirst to do something great. David Droga quest something great lost The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that. David Droga think advertising change people Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying? David Droga care behavior mind people A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well. David Droga good you technology work Wanting something - wanting a career or wanting to make something - doesn't really mean much. It's about finding something you care about. Because caring is the only thing that really matters. David Droga finding you care caring If we can find our storytelling in more complimentary ways with the technology, I think it's just going to get better and better. David Droga find better think technology It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell. David Droga best great you science Creativity has got to have some edge to it, doesn't it? David Droga edge got some creativity We strive to do stuff that connects with people. David Droga connects strive stuff people There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity. David Droga day good work opportunity
