We are honest about our methods and our mistakes. We are not perfect - it isn't possible to be perfect - but we are trying to go in the right direction and in those circumstances, it's best not to mystify what we are trying to do. Anita Roddick More Quotes by Anita Roddick More Quotes From Anita Roddick The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories. Anita Roddick growth successful needs I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. Anita Roddick daughter husband mother Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer. Anita Roddick pockets government powerful We have our values from the church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant. Anita Roddick mosques behaviour church Tap the energy of the anarchist and he will be the one to push your company ahead. Anita Roddick anarchist company energy I wake up every morning thinking...this is my last day. And I jam everything into it. There's no time for mediocrity. This is no damned dress rehearsal. Anita Roddick dresses morning thinking Not all revolutionaries set out to change the world per se; some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way. Anita Roddick life people thinking I think it's just fear of death. I can't bear to go to sleep. There's very little, you know, between an entrepreneur and a crazy person. Anita Roddick crazy sleep thinking The market controls everything, but the market has no heart. Anita Roddick heart a social conscience is not incompatible with profit. Anita Roddick profit conscience social Traditionally, the role of the individual was to conform to the organization. In the future the organization will have to conform to the needs of the individual. Anita Roddick roles organization needs If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed. Anita Roddick business civilization moving If you pretend that business is beyond morality, that's the kind of morality you get. Anita Roddick morality kind business Irritation is a great source of energy and creativity. Anita Roddick irritation creativity energy I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line. Anita Roddick community business numbers A great advantage I had when I started The Body Shop was that I had never been to business school. Anita Roddick body business school Globalization ... is the most important change in the history of mankind, and often just the latest name for the conspiracy of the rich against the poor. Anita Roddick rich important names Economic globalization creates wealth, but only for the elite who benefit from the surge of consolidations, mergers, global scale technology, and financial activity. Anita Roddick economic-globalization benefits technology The freedom that comes with globalization is freedom for the rich and powerful nations to further exploit and further marginalize those at the bottom of the social ladder. Anita Roddick ladders rich powerful The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism - that the world is for winners not losers, that only the successful count, that money is considerably more important than votes. Anita Roddick important successful ideas
