We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone. Tim Cook importanthomejoy What makes Siri cool is she has a personality. Tim Cook siripersonality Apple Watch is the most personal device we've ever created. Tim Cook apple-watchappleswatches Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see. Customers love games. I'm not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger. Tim Cook playing-gamesapplesplayer An acorn would never brag about giving shade. Tim Cook acornsshadegiving Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next? Tim Cook confusedcompetitiontrying Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Tim Cook applesvisionariescreative To whom much is given, much is expected. I do believe this. It's embedded in me. Tim Cook embeddedgivenbelieve The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it tomorrow. And so we sit in Congress and we say, thou shalt not have encryption. What happens then? Well, I would argue that the bad guys will use encryption from non-American companies, because they're pretty smart. Tim Cook smartguyreality I don't own encryption, Apple doesn't own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government. Tim Cook encryptionapplesgovernment Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. Tim Cook executionintuitionpreparation There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a particular course of action just feels right. Tim Cook gutsintuitionaction We make the best phone, we don't make the most phones. Tim Cook phones I'm speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information. They're gobbling up everything they can learn about you and trying to monetize it. We think that's wrong. And it's not the kind of company that Apple wants to be. Tim Cook applessuccessfulthinking It's the privilege of a lifetime for me to work with the most innovative people on Earth. Tim Cook applesbeautifulpeople You want to be the pebble in the pond that creates the ripples for change. Tim Cook pebblespondswant You can only do so many things great, and you should cast aside everything else. Tim Cook castsshould It is possible to be aware of God at all times. Tim Cook all-time Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own. Tim Cook piecesgoldwatches There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look at it and it's a mountain of data. Tim Cook mountaindatamean
