We did a lot of message research. Highsmith Vernick More Quotes by Highsmith Vernick More Quotes From Highsmith Vernick We have messaging and focus group research that we can provide to other interested communities across the country. Highsmith Vernick health-news We hope that these findings stick, i don't think a three-year campaign is enough to reverse a trend that's been coming for decades. Highsmith Vernick health-news What we really tried to do is say join the movement, make healthy choices easy. It was a very positive campaign, and it was built on 'We know you want your kids to be healthy. This community is here to help you,' we hope that these findings stick. Highsmith Vernick health-news