We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that. Tim Cook apples goal giving You can't have a back door that's only for the good guys. Tim Cook good-guy guy doors If you want me to do things only for ROI reasons, you should get out of this stock. Tim Cook roi reason want Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. Tim Cook apples country people A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. Tim Cook entrepreneur realizing years I love museums. But I don't want to live in one. Tim Cook want museums Today, we are pleased to announce the biggest advancement in iPhone. Tim Cook advancement iphone today I just want to build great products. Tim Cook products want I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. Tim Cook life-is way rooms Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. Tim Cook competition long people From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. Tim Cook rip views names Never try to fix other people. God does not need to do a bank shot off your lips. Tim Cook doe trying people Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that. Tim Cook want desire people I learned that focus is key. Not just in your running a company, but in your personal life as well. Tim Cook focus keys running From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. Tim Cook innovation lists views I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. Tim Cook growing-up law moving Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. Tim Cook data running thinking Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. Tim Cook design kind self Apple Pay is forever changing the way we pay for things. Tim Cook apples forever pay I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy. Tim Cook sacrifice gay struggle
