We don't believe in market research for a new product unknown to the public. So we never do any. Akio Morita More Quotes by Akio Morita More Quotes From Akio Morita I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion. Akio Morita atmosphere growth believe Curiosity is the key to creativity. Akio Morita creativity keys graduation But make sure you don't make the same mistake twice. Akio Morita made-a-mistake same-mistakes mistake If you go through life convinced that your way is always best, all the new ideas in the world will pass you by. Akio Morita leadership world ideas A company will get nowhere if all of the thinking is left to management. Akio Morita company management thinking Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. Akio Morita promotion advertising products I believe it is a big mistake to think that money is the only way to compensate a person for his work. People need money, but they also want to be happy in their work and proud of it. Akio Morita mistake believe thinking To gain profit is important, but you must invest to build up assets that you can cash in in the future. Akio Morita cash gains important In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. Akio Morita successful clever running Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research. Akio Morita research watches people There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business. Akio Morita creativity technology self I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making. Akio Morita break-through different weapons Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative. Akio Morita intelligent creative people You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding. Akio Morita machines understanding people We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity. Akio Morita teamwork exercise heart The "patron saint" of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies. Akio Morita impact country ideas The public does not know what is possible. We do. Akio Morita business knows doe All you need is the best product in the world, the most efficient production in the world and global marketing. Akio Morita marketing world needs If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer? Akio Morita sacrifice risk responsibility I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion. Akio Morita records past school
