We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines. Keith Belling More Quotes by Keith Belling More Quotes From Keith Belling I answer every single e-mail that comes in myself. Keith Belling answer every myself single When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the molds of rice and how the heat pops it like popcorn, the light bulb went off. This is popped. This isn't baked or fried. Keith Belling like cake plant light The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within that community. Keith Belling looking influence community people I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time. Keith Belling more craving entrepreneur time You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. Keith Belling be-different your rest you I hope popchips will be the Vitaminwater of the snack aisle. Keith Belling snack will aisle hope You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think it's going to be. The good news is that it's probably twice as much fun when it's going well. Keith Belling good think you passion I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips. Keith Belling good like you love There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them under my sandwich because I was embarrassed. When I had this epiphany that I was hiding the potato chips from myself, I realized there was an opportunity there. Keith Belling bag myself office opportunity My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. Keith Belling snack search great passion Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. Keith Belling lot about like taste Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days. Keith Belling place passion team work Marketing is a core part of anything you do. Keith Belling anything you core marketing My focus has always been on connecting with consumers in a meaningful way. Keith Belling been always focus way Once consumers try popchips, most people really like it and become fans. Keith Belling try like fans people We just wanted to do a chip that tasted great, but wasn't bad for you. Keith Belling just bad great you Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor. Keith Belling cake technology business practice We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips. Keith Belling fat year great half We have a broad range of snackers - moms, kids and healthy active people. Keith Belling healthy active kids people I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack. Keith Belling snack thought good taste
