We have be-come irrevocably involved with, and responsible for, each other. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Everybody tends to merge his identity with other people at the speed of light. It's called being mass man. Marshall McLuhan light men people "Work" does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work. Marshall McLuhan hunters doe men The percept takes priority of the concept. Marshall McLuhan concepts priorities Education is civil defence against media fallout. Marshall McLuhan fallouts media education The school system is the homogenizing hopper into which we toss our integral tots for processing. Marshall McLuhan differences freedom school Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials. Marshall McLuhan magazines care writing Most of our assumptions have outlived their uselessness. Marshall McLuhan growth change belief The age of automation is going to be the age of "do it yourself". Marshall McLuhan automation characteristics age Art is anything you can get away with. Marshall McLuhan get-away artist art During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news. Marshall McLuhan pain war art An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him. Marshall McLuhan real men inspire Gutenberg made everybody a reader. Xerox makes everybody a publisher. Marshall McLuhan gutenberg machines made Advertising is the greatest art form of the 20th century. Marshall McLuhan business journey art It is one of the peculiar characteristics of the photograph that it isolates single moments in time. Marshall McLuhan single-mom peculiar moments The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of. Marshall McLuhan old-things mirrors views Affluence creates poverty. Marshall McLuhan affluence poverty poor The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability. Marshall McLuhan village organization country Publication is a self-invasion of privacy. Marshall McLuhan invasion media self Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts. Marshall McLuhan yesterday birthday jobs Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put. Marshall McLuhan patterns experts men