We have to find the environments in which it will be possible to live with our new inventions. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics. Marshall McLuhan mediatechnologybody Scribal culture and Gothic architecture were both concerned with light through, not light on. Marshall McLuhan gothiclightculture The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. Marshall McLuhan generationsviolenceidentity The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure. Marshall McLuhan moviecreativitymedia A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. Marshall McLuhan mediashapesdoe The story begins only when the book closes. Marshall McLuhan storiesbook We don't know who discovered water, but we know it wasn't the fish. Marshall McLuhan fishesdiscoverywater North Americans have a peculiar bias. They go outside to be alone and they go home to be social. Marshall McLuhan peculiarsocialhome Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. Marshall McLuhan agencypoliticalexpression Food for the mind is like food for the body: the inputs are never the same as the outputs. Marshall McLuhan inputbodymind The only way to recover the old world is to induce the media into vomiting it back up. Marshall McLuhan vomitingmediaworld When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. Marshall McLuhan curvesbusinesswant Where the whole man is involved there is no work. Work begins with the division of labor. Marshall McLuhan division-of-laborwholemen The scientist rigorously defends his right to be ignorant of almost everything except his specialty. Marshall McLuhan investingscientistignorant I'm not sure who discovered water, but I'm pretty sure it wasn't a fish. Marshall McLuhan fishesnot-surewater Our Age of Anxiety is, in great part, the result of trying to do today's jobs with yesterday's tools. Marshall McLuhan There is absolutely no inevitability as long as there is a willingness to contemplate what is happening. Marshall McLuhan We shape our tools and thereafter our tools shape us. Marshall McLuhan We shape our tools and afterwards our tools shape us. Marshall McLuhan shapeusourtools
