We learned that while the customer — the person paying for the product — was a man, the person using the product was a woman, in fact, 70 % of our users were women and that is when we realized that in order to properly serve the right households needs, women had to be at the center of that value chain.

Ajaita Shah

Categorized in : Top News

As India starts growing and moving and changing and evolving, especially with the digital revolution, women are still being left behind, it's really important for us to continuously invest in our women's skills and their education to be able to catch up.

We are very proud of how we've been able to succeed with Frontier Markets, frontier Markets's a part of my mission to make sure we understand that investing in women is not just an impact story but smart business and the key to end poverty.