We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined. William McDonough More Quotes by William McDonough More Quotes From William McDonough I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression. William McDonough diversity expression thinking I'd rather have that dialogue right now than only the other one, which is starting at such a basic level, that we start rearranging stuff on the Titanic, trying to be less bad with ordinary stuff. William McDonough levels ordinary trying I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things. William McDonough crafts causes mind It's going to sound strange probably. But I really like Frank Gehry's works. William McDonough frank strange sound The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere. William McDonough issues zero people Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar. William McDonough ridiculous sitting jars All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not. William McDonough ridiculous zero want This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention. William McDonough discovery two ideas We realized we don't have an invention, that's why we gave it away. William McDonough invention You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems. William McDonough problem creative needs If you don't have an end game of something delightful, you're just moving chess pieces around. William McDonough chess-pieces games moving Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient." William McDonough business practice jobs I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with solar thermal collectors that could generate steam and electricity. William McDonough i-am focused done power I see that idea that we need a new form as something critical. I mean, we do need to invent and not be benchmarking all the time. That's important to me. William McDonough new me important time I think the job of an original designer is to inspire. William McDonough i-think job think inspire I suggest we take our heads out of the tar sands and look up to see the sun. We don't own it, but it provides us all with great, endless value. So, too, the wind. These free, renewable sources of 'energy currency' are perfect partners to what we own together. William McDonough great look together sun Not everything needs to be recycled. William McDonough everything recycled needs Art is about going a little nuts... Kids do art for fun. It's playing. William McDonough going playing fun art If you continue to act like an artist as you get older, you'll increasingly feel pressure. People will question your actions. William McDonough feel you pressure people The magic question is, 'What for?' But art is not for anything. Art is the ultimate goal. William McDonough question anything magic art
