We're building a business in reverse, we've been focused on building-out a massive audience within a very defined target market, and then building products that help solve pain points. For the first five months, we only focused on adding value through helpful content, and in turn that resulted in over 25,000 monthly visitors. We just released our first product last week, called Postable.io, and now already have an audience to sell it to. Within the first week of launching, we had over 100 people sign up for a trial.