We're finding people, in our technology, who have talked about democracy. It's a mix of our technology plus our relationships.

Ryan Detert

Many of them are some of the best entrepreneurs of our time. They found a way to attract an audience and turn it into a monetize-able business.

technology

It doesn't matter what side of the aisle you're voting for. It's just a matter of right now, more than ever, we are restricted with what we can do to vote, whether it's with physical issues around Covid or voter suppression, whatever has to happen to get people to voice their opinion, and not just the presidential side but for states and all the different races that are beyond just the national race, that to me is key for us to be able to make this decision collectively toward the future of our country.

But there are some more naive companies, especially in the direct-to-consumer space that will grab it and promote it without clearing it with the influencer. This can lead to legal issues and negative sentiment.