We realized our consumer doesn’t listen to the radio. She listens to Spotify, radio was not the most efficient way to allocate our dollars. Paddy Spence More Quotes by Paddy Spence More Quotes From Paddy Spence It is definitely kind of crazy starting a small beverage company to compete with Coke and Pepsi, but as a small player we are much more nimble and much more in touch with consumers. Paddy Spence us If we had tried the restaurant trade in 2010, it wouldn’t have worked, we’re a small brand. We have to be deliberate. Paddy Spence us In terms of big picture, we think the parallel is to look at craft beer. Eleven percent of the beer market is independent, vs. 1 percent of soda, we could be the Sam Adams of soda, that $1 billion brand that changes the way people think. Paddy Spence us
