We really took a pause and looked at what made sense in our stores, where does it make sense online and where is it unnecessary, one of the top ways people shopped online is by searching by gender. We wanted to make sure our site and stores are easy to shop, and follow a logical path for people.

Molly Snyder

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Clearly – I would hope clearly – we’re still going to have a mens’, womens’, boys’ and girls’ clothing department, barbies are still going to be with Barbies and Legos will still be with Legos. We just didn’t feel like having a sign that said ‘boys bedding’ was necessary.

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