We shape our tools and afterwards our tools shape us. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. Marshall McLuhan yielddemandpowerful Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr Marshall McLuhan technologymenmean The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb. Marshall McLuhan atomic-bombbombsmessages Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse. Marshall McLuhan questsinnovationidentity When things come at you very fast, naturally you lose touch with yourself. Marshall McLuhan loses The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on. Marshall McLuhan languageuseorder As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.' Marshall McLuhan mediatechnologyage All advertising advertises advertising. Marshall McLuhan advertising It is the framework which changes with each new technology and not just the picture within the frame. Marshall McLuhan frameworkmediatechnology Schizophrenia may be a necessary consequence of literacy. Marshall McLuhan schizophrenialiteracymay ...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph. Marshall McLuhan logicphotographculture Any breakdown is a breakthrough. Marshall McLuhan breakthroughmental-illnessillness The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation. Marshall McLuhan mediaartistmean The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. Marshall McLuhan encountersphotographytravel For the satiated, both sex and speed are pretty boring until the element of danger and even death is introduced. Marshall McLuhan elementsboringsex Anything that's popular is a rear-view image. Marshall McLuhan rear-viewindependenceviews A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. Marshall McLuhan memberstonesocial Innovation for holders of conventional wisdom is not novelty but annihilation. Marshall McLuhan annihilationnoveltyinnovation Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces. Marshall McLuhan innovationmuseumsart The artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes. Marshall McLuhan artistattitudemean
