We took the next 30 days to get alignment, we did that by writing a pretty big business plan. It was like a 25, 30-page business plan. We really never shared it with anyone but it was about Tim and Joey Zwillinger dialoguing and building a great partnership.

Joey Zwillinger

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It turns out that when man first settled in New Zealand in about 1200 -- these are the Maoris that first came to New Zealand -- there was all birds, no mammals, we thought it was just this really cool hearkening back to New Zealand before man had come. So' Allbirds.'.

Joey Zwillinger

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I think when we realized that we blew through our first year business plan in a matter of two or three months that we were probably underselling ourselves when we started the business.

Joey Zwillinger

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