We wanted to make sure that people understood that this isn’t what’s coming for the next Bronco, that was kind of the only downside to it, that people would see it and say, ‘OK, that must be what the new Bronco’s going to be.’ And that’s not the case.

Craig Patterson

Categorized in : Lifestyle

As they were putting the movie together, the script called for them to use a Jeep, but Dwayne Johnson is a huge Ford fan, and had worked with us previously doing advertising work for us for our Customer Service division. And he said, ‘I’d much rather use a Ford product here, and I know there’s a new Bronco coming out. Maybe I could use that?’.

Craig Patterson

It had a lot of fans internally, so we kept it around hoping that... by Craig Patterson

It had a lot of fans internally, so we kept it around hoping that we could build it someday.

Craig Patterson

Bronco is a vehicle that, like Mustang, is iconic and cool, and so anything we can do to associate it with other things that are also iconic and cool, like The Rock, I think is beneficial to both of us.

Craig Patterson

We thought it could help us from an overall branding perspective, as we announce the nameplate coming back, it could help us with awareness of it and build that anticipation for when we do have the new product.

Craig Patterson

We’re actuallyquite a ways from having a new Broncoavailable to d... by Craig Patterson

We’re actuallyquite a ways from having a new Broncoavailable to do something with.

Craig Patterson