We weren't the first company to make an MP3, they were fundamentally too hard to use, and the user interface was really bad. Apple CEO Tim Cook More Quotes by Apple CEO Tim Cook More Quotes From Apple CEO Tim Cook If you zoom out into the future, and you look back, and you ask the question,' What was Apple's greatest contribution to mankind ?' It will be about health. Apple CEO Tim Cook We have been and continue to invest a lot in this, we think there’s great things for customers and a great commercial opportunity. Apple CEO Tim Cook The deployment of artificial intelligence technology is something that we will excel at because of our focus on user experience. Apple CEO Tim Cook That’s why you see so many iPhones in the wild right now chasing Pokemons. Apple CEO Tim Cook It was a senseless, unconscionable act of terrorism. Apple CEO Tim Cook The Apple community is made up of people from around the world, from all different backgrounds and points of view. Apple CEO Tim Cook The government is asking Apple to hack our own users and undermine decades of security advancements that protect our customers - including tens of millions of American citizens - from sophisticated hackers and cyber criminals. Apple CEO Tim Cook I see the demographics there also being incredibly great for a consumer brand, and for people that really want the best product, we have been putting increasingly more energy in India. Apple CEO Tim Cook To give you a comparison, when we launched the iPhone, we had about 500 apps that were ready. When we launched iPad, we had about a thousand. Apple CEO Tim Cook Opposing discrimination takes courage. With the lives and dignity of so many people at stake, it's time for all of us to be courageous. Apple CEO Tim Cook There are several things that are called 'smartwatches' that are shipping. Apple CEO Tim Cook Because a lot of doctors believe that sitting is the new cancer, right? Apple CEO Tim Cook There's just an enormous number of things that it will do. Apple CEO Tim Cook
