What I think is gaining traction is an awareness of female athletes in general and recognition of their strength, skill and determination -- and that yes, this has some effect on the popularity and growth of women's sports programs, there seems to be a greater push for girls and women to be taken seriously in sports.

Michele Yulo

Categorized in : Top News

Marketers basically decide what is 'girl' and what is 'boy,' which ultimately leads to two very distinct ways to profit as well as a blind acceptance from the consumer who, often, doesn't realize it's happening, girls are inundated from a very young age with inappropriate messaging by way of products like 'skinny' jeans for toddlers, or T-shirts that say, 'I'm too pretty to do homework, so my brother does it for me,' and sexy Halloween costumes. Kids begin to codify other kids by placing them in strict categories that they've been taught -- not born with. Inevitably, kids begin to believe that girls need to be sexy, and boys believe it, too.

Kids shouldn't have to be brave to wear the things they like, this goes back to ... why is retail so important because that is how people are looking at you. That's how they're sizing you up. That is where the labels come from.

Clothes are such an expression of who we are and ... how we choose to go out into the world is so important.

I don't think anybody's making a fortune off of this. I think tha... by Michele Yulo

I don't think anybody's making a fortune off of this. I think that we're all authentically in it.