What we're really trying to do is get a change in people's hearts and minds, we really want people to shift how they think about outdoor water usage, their garden and their lifestyle in Southern California. Jeffrey Kightlinger More Quotes by Jeffrey Kightlinger More Quotes From Jeffrey Kightlinger In droughts we typically see people let their lawns go brown, let it die and then reseed and let (the lawn) grow again, we're actually putting out this money (rebates) to try to make it a permanent mindset, a permanent lifestyle change. Jeffrey Kightlinger top-news These are examples of California-friendly landscapes, and they require virtually no water once they are set up. Jeffrey Kightlinger top-news
