When a celebrity is officially dropped from a brand the publicist should focus immediately on providing comfort and consolation, send a big gift basket and be there 24/7 for them, they should also give reassurances about the future and offer actions about what that celebrity can take to make their situation better. Telling a client to drop out of the public eye for a few months isn't a bad idea. Right now the world is moving so fast and most people have a very short attention span. The likelihood of a global event or national scandal eclipsing what your client had been involved in is reasonably high. Let time heal.