When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.

Leon Festinger

Categorized in : Trying Cognitive Dissonance Psychology

A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.

confidence psychology men

People most strenuously seek to evaluate performance by comparing themselves to others, not by using absolute standards.

compare standards people

I prefer to rely on my memory. I have lived with that memory a long time, I am used to it, and if I have rearranged or distorted anything, surely that was done for my own benefit.

done memories long