When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. Simon Mainwaring More Quotes by Simon Mainwaring More Quotes From Simon Mainwaring Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. Simon Mainwaring nike powerful reality It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world. Simon Mainwaring government two america The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do. Simon Mainwaring smart phones media A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. Simon Mainwaring corporations loyalty want Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. Simon Mainwaring organization ideas thinking Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. Simon Mainwaring media community way If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. Simon Mainwaring responsibility stories want Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. Simon Mainwaring democracies-have self law Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. Simon Mainwaring who-cares community responsibility It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring phenomenon powerful believe There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. Simon Mainwaring filters fans needs As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. Simon Mainwaring media inspiration people As we all know, lasting relationships can't be rushed. Simon Mainwaring lasting-relationship lasting knows There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? Simon Mainwaring support media people Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. Simon Mainwaring media causes choices CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. Simon Mainwaring roles community faces Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. Simon Mainwaring information faces world Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. Simon Mainwaring consumers helping world The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. Simon Mainwaring social-transformation media tools The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. Simon Mainwaring media technology creative
