When times are bad is when you want to build! Why wait for things to pick up so everything will cost more? Ray Kroc More Quotes by Ray Kroc More Quotes From Ray Kroc I suffer with you. I've never seen such stupid ballplaying in all my life! Ray Kroc stupid suffering I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it. Ray Kroc saws six opportunity There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness. Ray Kroc risk pride special The french fry is my canvas. Ray Kroc canvas There are things money can't buy and hard work can't win. One of them is happiness. Ray Kroc cant-win hard-work winning The first dollar is the most you will get if you don't love what you are doing. Ray Kroc dollars ifs firsts I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. Ray Kroc typewriters rooms thinking I don't believe in saturation. We're thinking and talking worldwide. Ray Kroc talking believe thinking It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man. Ray Kroc butterfly mcdonalds men I believe in God, family, and McDonald's. And in the office, that order is reversed. Ray Kroc mcdonalds business believe I put the hamburger on the assembly line. Ray Kroc assembly hamburgers lines All money means to me is a pride in accomplishment. Ray Kroc money pride mean The quality of an individual is reflected in the standards they set for themselves. Ray Kroc