When you are making a decision about how best to serve your customers, your own experience is often a better guide than a more sophisticated analysis of the market. Richard Branson More Quotes by Richard Branson More Quotes From Richard Branson I am constantly pushing myself and my own expectations and have always found that I've always come out better for it. Fear is human nature, but turning fear into opportunity is what will make a difference. I would much rather look back at my life saying "I can't believe I did that," than, "What if I had done that?" Richard Branson expectations opportunity believe Look, if you can indulge in your passion, life will be far more interesting than if you're just working. You'll work harder at it, and you'll know more about it. But first you must go out and educate yourself on whatever it is that you've decided to do - know more about kite-surfing than anyone else. That's where the work comes in. But if you're doing things you're passionate about, that will come naturally. Richard Branson indulge-in passion hard-work When I started Virgin from a basement flat in West London, I did not set Richard Branson bills london pay I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love. Richard Branson heart believe thinking Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it. Richard Branson powerful business inspirational If you're looking to become an entrepreneur then don't waste your time going to university or business school - just get on and do it. Richard Branson entrepreneur waste school A business is simply an idea to make other people's lives better. Richard Branson people ideas To launch a business means successfully solving problems. Solving problems means listening. Richard Branson problem listening mean Being an entrepreneur simply means being someone who wants to make a difference to other people's lives. Richard Branson differences mean people When you're first thinking through an idea, it's important not to get bogged down in complexity. Thinking simply and clearly is hard to do. Richard Branson business inspirational thinking Life is a helluva lot more fun if you say yes rather than no Richard Branson fun inspirational life If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line. Richard Branson crush competition lying Listen. Take the best. Leave the rest. Richard Branson business inspirational Spend more time smiling than frowning and more time praising than criticizing. Richard Branson more-time frowning praise You only live once, and I just don’t want to waste a minute of my life. Richard Branson you-only-live-once want life I may be a businessman in that I set up and run companies for profit, but when I try to plan ahead and dream up new products and new companies, I'm an idealist. Richard Branson leadership dream running If you create something that makes a difference in people's lives, you are likely to become a business success as well Richard Branson self-improvement differences people Remember it's OK to be yourself. Richard Branson being-yourself business inspirational Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter. Richard Branson advantage situation feel-better In 30 years time, as technology moves forward even further, people are going to look back and wonder why offices ever existed. Richard Branson technology years moving