When you look at a strong brand, you see a promise. Jim Mullen More Quotes by Jim Mullen More Quotes From Jim Mullen In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way. Jim Mullen business practice way Titanic got 14 nominations one per lifeboat. Jim Mullen lifeboats nominations The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. Jim Mullen loyalty business worry Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most interesting thinking. Jim Mullen difficult-situations creativity thinking Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth. Jim Mullen technology loyalty leader
