When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal. Dave Morin More Quotes by Dave Morin More Quotes From Dave Morin There are a lot of things that are uncomfortable and hard to do, and the longer you put off those things, the harder they get. Dave Morin harder uncomfortable hard Simplicity is about clarity of thought and being willing to stay in a problem long enough to come to a solution, though it could be right in front of you. Dave Morin clarity simplicity long My best entrepreneurial advice is to start. Dave Morin entrepreneurial advice Products should speak for themselves, and marketing should support that. Dave Morin support marketing speak Simple and intuitive design is what inspires and drives me. Dave Morin design simple inspire We want to make sure the stories that show up in Path are both good stories and are a big part of people's lives. Dave Morin stories want people I have two iPhones, one for day and one for the night. Dave Morin iphone night two Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood. Dave Morin twists innovation keys I don’t use a ring of any kind on my phone. This is so that I am always on offense and never defense. Dave Morin defense phones use If I learned one thing working at Facebook: If users are trying to use your app in a certain way, get out of their way and let them. Dave Morin use trying way One thing I always admired about Mark Zuckerberg is Mark Zuckerberg ability to think forward in games. they say this about great chess masters, that they're able to see, you know, three steps ahead, or the best chess masters can see like five games ahead of you, right ? And I always viewed Mark that way. Dave Morin technology In mobile, people really love having single-use case experiences. They want low friction to getting to the application's use case. Dave Morin low want love people Frankly, the hardest pieces of feedback we got in the U.S. was, 'I would love if more of our friends were on Path. It's hard to get them to join.' Dave Morin feedback friends path love I have two iPhones: one for day and one for the night. When the day phone runs out, the night phone takes over. I never have to worry. Dave Morin phone never day night We don't want to connect you with just anyone on Path. Without the contact list information, some of these features just don't work. Dave Morin you information path work We give you a list of suggested friends to connect with who are already on Path. We notify you when other friends of yours join Path. Dave Morin who you friends path Any time you build a network, you have to help users find their friends. Dave Morin help you friends time In social, you have to innovate in information. If you have the same thing as everyone else, you're just not interesting. Dave Morin everyone you information interesting As creators, we feel constant demand for innovation from the world. This puts immense pressure on the creative process and oftentimes can have a dampening effect. Dave Morin feel innovation pressure world People love having a home. People love going to their house and sleeping in their bedroom and having a conversation around the dinner table. You don't particularly think of that conversation as a private conversation; you just think of it as something that happened in your home. Dave Morin you home love people