Where a chunk of business is simple, the chances are that it is. Richard Koch More Quotes by Richard Koch More Quotes From Richard Koch Laziness is the road to progress, but only when it is allied to intelligent thought and high ambition. Richard Koch progress intelligent ambition There is no rush. If we think intelligently about what we can achieve with our time, we can be relaxed, even lazy. In fact, being lazy - having plenty of time to think - may actually be a precondition for achieving a great deal. Richard Koch lazy work thinking Instead of expending time to train yourself not to be afraid of snakes, avoid them altogether. Richard Koch snakes train work If we want to sum up the theory of evolution by natural selection in two words, which have great relevance for all societies and businesses, we should simply remember: diversity works. Richard Koch theory-of-evolution diversity two Only do the thing we are best at doing and enjoy most. Richard Koch enjoy We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun! Richard Koch creative fun thinking Marketing, and the whole firm, should devote extraordinary endeavour towards delighting, keeping for ever and expanding the sales to the 20 per cent of customers who provide 80 per cent. Richard Koch endeavour marketing should It may be that you will be happiest in the rat race; perhaps, like me, you are basically a rat. Richard Koch rats race may I make it a personal rule never to do anything that I don't really care about. It is surprising how much this cuts out. Richard Koch surprising cutting care Those who seize the day become seriously rich. Richard Koch seize-the-day rich Creation occurs when ideas and individuals collide and collude. Richard Koch individual creation ideas The road to hell is paved with the pursuit of volume. Volume leads to marginal products, marginal customers, and greatly increased managerial complexity. Richard Koch pursuit hell work Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader. Richard Koch becoming leader success If a species is diverse, it can survive and prosper. If a species is homogeneous, it is vulnerable. Richard Koch diverse species vulnerable Most of us don't work out what we want. And most of us end up with lopsided lives as a result. Richard Koch work-out ends want In business the 80/20 principle is behind any innovation, any extra value. It is an entrepreneurial principle, a formula for value creation utilized not only by entrepreneurs, but by most managers and organizations. Richard Koch innovation entrepreneur organization The 80/20 Principle, like the truth, can make you free. You can work less. At the same time, you can earn more and enjoy more. The only price is that you need to do some serious 80/20 thinking. Richard Koch principles needs thinking Conventional wisdom is not to put all of your eggs in one basket. 80/20 wisdom is to choose a basket carefully, load all your eggs into it, and then watch it like a hawk. Richard Koch eggs wisdom watches