Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why. Martin Lindstrom More Quotes by Martin Lindstrom More Quotes From Martin Lindstrom Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered. Martin Lindstrom california beer two Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way. Martin Lindstrom communication messages ideas The cornerstone of religion, a clear vision can inspire great action and firm conviction. Martin Lindstrom vision action inspire The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication. Martin Lindstrom information communication simple Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful. Martin Lindstrom creative-space successful ideas Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love. Martin Lindstrom effort emotional purpose In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement. Martin Lindstrom support emotional focus Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters. Martin Lindstrom direct-sales cosmetics doors We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others. Martin Lindstrom increase influence world Sex doesn't sell anything other than itself Martin Lindstrom sells sex I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective. Martin Lindstrom focus goal thinking We're all obsessed with our smartphones and thus really don't see anything around us. Martin Lindstrom smartphones obsessed Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored. Martin Lindstrom smartphones bored thinking The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries. Martin Lindstrom brands selling country Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere. Martin Lindstrom fairytale facts rooms
