Whether you’re a coach or you’re a father or you’re a family member, anytime something like that happens, it’s very, very difficult, the one thing that gave us hope last night was that we were able to get in touch with Sted at the hospital and there was a conversation that took place. So that gave us hope that he would pull through this and this was not life-threatening.

Jeff Fisher

Categorized in : Sports

Discipline is doing what you don't wanna do so you can do what you really want to do.

Jeff Fisher

discipline want running

The K.I.S.S. (Keep It Simple, Stupid) principle was pounded into my head in school and I still follow it today in most of my designs. I know that my most successful efforts are the simplest. I always find myself trying to subtract detail from design concepts in an attempt to distill the idea down to the most basic communication tool.

Jeff Fisher

communication stupid school

My kids are athletic, but they don't run.

Jeff Fisher

athletic running kids

External research never depends on the size of the payment being received it is primarily determined by what is needed to create the best possible solution to the client's desires and requirements. The research required is also dependent upon the specific project or industry.

Jeff Fisher

size clients desire

For me, between "Reference" and "Sketching & Conceptualizing" is the "Get the Hell Out of the Studio" step. I most often NEED to shut off the computer, push myself back from my desk and escape the studio space to let possible ideas percolate in my gray matter before committing anything to paper or digital imagery as a sketch or a concept.

Jeff Fisher

gray-matter space ideas

Really successful designs can be created without software produced "special effects." Identities do not NEED bevels, gradations, 3-D imagery, Web 2.Oh-Oh and other oh so "special" treatments to be great design solutions for clients.

Jeff Fisher

design successful identity

As designers we are influenced both consciously and subconsciously by everything we see around ourselves. Still, we always must try to avoid anything that has been defined as the latest and greatest "trend" in design.

Jeff Fisher

trends design trying

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."

Jeff Fisher

phrases design identity

Graphic design was largely about communication in an artistic or creative manner, much like writing is used to convey ideas. Many designers completely miss that aspect of the "art." Some are completely satisfied with just making things pretty, without taking the communication element into consideration.

Jeff Fisher

communication writing art

A successful solution to the client's design needs requires a collaboration of my skills, talents and knowledge with the client's information base, history in their industry and personality.

Jeff Fisher

design skills successful

I think this organization has a right to go through training camp with some normalcy.

Jeff Fisher

sports

The guys (on the team), they love Sted, he’s a popular guy. He’s a great teammate and they’re pulling for him right now.

Jeff Fisher

sports

You're always having those life-skills type discussions about decision-making. It's just making sure you're making good decisions and going about your business. There are distractions in every city.

Jeff Fisher

city good you business

One of the more difficult things is the time. Either you are going 100 miles an hour, or you are sleeping. There is nothing in between.

Jeff Fisher

nothing you difficult time

We have to sell a gameplan, and you have to be enthusiastic, and you have to have energy come Wednesday, Thursday, Friday.

Jeff Fisher

come you friday energy

I actually ran in junior high school a little bit, you know, like most kids do in track and things. Then I got out of it and just trained for football and played ball for so many years - high school, college and the NFL.

Jeff Fisher

you high-school football school

I've always liked to run. I did it from a conditioning standpoint, you know. I really enjoyed running, and I do it to stay in shape.

Jeff Fisher

stay know you always

Discipline is doing what you really don't want to do so you can do what you really want to do.

Jeff Fisher

doing you discipline want

I had this moment in church, which I think really turned me off. I was 7 or 8 years old and I was sitting at church, and we happened to be playing with the sunlight that was coming down from the stained glass window, and the monsignor came down to the pew and grabbed us by our neck collars and said, 'I'll deal with you.'

Jeff Fisher

me moment you window

There was something missing. But in my world, there is never time to figure out what is, in fact, missing.

Jeff Fisher

never missing time world