With Alibaba's support, Youku Tudou's future as the leading multi-screen entertainment and media platform in China has been firmly secured. Victor Koo More Quotes by Victor Koo More Quotes From Victor Koo In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators. Victor Koo branding agency government If I hadn't gone to Stanford, I'd be working at P&G now. Victor Koo stanford ifs gone If Youku had adopted YouTubes business model, we just would not be here. We would not exist. Victor Koo adopted youtube models If you do like what you do, you're cooperating and sharing. Victor Koo sharing like you cooperating Our management team strongly believes that the key opportunity of our business does not only come from just the increase in terms of number of users but also how we continue to enhance the value of our platform for our users. Victor Koo value team business opportunity Remember, when YouTube was founded in the U.S., America's Funniest Home Videos had been around for a long time. In China, the history of TV as well as user-generated video is very, very short. So, we've actually had to do a lot of things to motivate that. Victor Koo home time long history 'YouKu' means what's best and what's cool in Chinese. So, the whole product philosophy really revolves around how to help users, from a massive video database, finds what's best and what's cool. Victor Koo help best cool philosophy It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want. Victor Koo professional view you care Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself. Victor Koo brand more difference age The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough. Victor Koo big china business enough In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time. Victor Koo king looking time long Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming. Victor Koo youtube programming library netflix Our platform is a one-stop shop, from marketing and promotion through to ticketing. But even in the early days, in 2006-07, when we were mostly carrying shortform video, we became the premier movie marketing platform. Victor Koo days through promotion marketing At the Hong Kong festival, we were co-producers of the opening film, 'Aberdeen,' which is the third part in a popular movie series. Victor Koo which hong-kong opening film Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception. Victor Koo content our how media While we can learn from U.S. models, we certainly can't practice them. Victor Koo them learn while practice If you don't like what you do, you're probably dragging your feet. Victor Koo your like you feet Getting direct consumer revenue through movies or games or other culture products is something that we are very suitable for. Victor Koo movies something games culture Back in 2005-2006 when Tudou and Youku were founded, we saw the inflection point with the opportunity to build the leading PC-based video website. Victor Koo build back website opportunity With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an online video website back in 2006 has grown significantly. Victor Koo new back internet growth
