With Spotify, people don't get it until they try it. Then they tell their friends. Daniel Ek More Quotes by Daniel Ek More Quotes From Daniel Ek We led with our conviction rather than rational, because rational said it was impossible. Daniel Ek entrepreneur impossible inspiring There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music. Daniel Ek creating artist people Put your consumers in focus, and listen to what they're actually saying, not what they tell you. Daniel Ek consumers focus There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before. Daniel Ek months people way The value of a company is the sum of the problems you solve. Daniel Ek solve company problem Ask yourself: given everything you have to do, is there a way that we can make this better? Daniel Ek asks given way I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify. Daniel Ek growing-up passion technology It disturbed me that the music industry had gone down the drain, even though people were listening to more music than ever and from a greater diversity of artists. Daniel Ek diversity artist people But right now we have an advantage of being the number one in music. Daniel Ek advantage music numbers With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company. Daniel Ek networking advice people At the end of the day, I want the music industry to be larger than what it is today. Daniel Ek the-end-of-the-day want today I was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was. Daniel Ek uncertain guy wanted I'm not an inventor. I just want to make things better. Daniel Ek inventor want This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it. Daniel Ek creating artist thinking People just want to have access to all of the world's music. Daniel Ek want people world No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song. Daniel Ek track waiting song At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music. Daniel Ek musician winning want I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic. Daniel Ek really-cool acoustics guitar Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists. Daniel Ek dollars artist two The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.' Daniel Ek want pay people
