With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

Jonathan Ive

Categorized in : Numbers Skins Phones

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

precious-things faithful life

It's very easy to be different, but very difficult to be better. by Jonathan Ive

It's very easy to be different, but very difficult to be better.

difficult-and-easy philosophical different

There is beauty when something by Jonathan Ive

There is beauty when something

There's no learning without trying lots of ideas and failing lots... by Jonathan Ive

There's no learning without trying lots of ideas and failing lots of times.

design trying ideas

People's interest is in the product, not in its authorship. by Jonathan Ive

People's interest is in the product, not in its authorship.

authorship design people

Simplicity is somehow essentially describing the purpose and plac... by Jonathan Ive

Simplicity is somehow essentially describing the purpose and place of an object and product.

simplicity design purpose

When something exceeds your ability to understand how it works, i... by Jonathan Ive

When something exceeds your ability to understand how it works, it sort of becomes magical.

working-it ability creativity

I think subconsciously people are remarkably discerning. I think... by Jonathan Ive

I think subconsciously people are remarkably discerning. I think that they can sense care.

care people thinking

Very often design is the most immediate way of defining what prod... by Jonathan Ive

Very often design is the most immediate way of defining what products become in people's minds.

philosophical design people

Its difficult to do something radically new, unless you are at th... by Jonathan Ive

Its difficult to do something radically new, unless you are at the heart of a company.

company difficult heart

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

next-day creative ideas

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

possibility missing trying

Apple stood for something and had a reason for being that wasn't... by Jonathan Ive

Apple stood for something and had a reason for being that wasn't just about making money.

making-money apples reason

Simplification is one of the most difficult things to do. by Jonathan Ive

Simplification is one of the most difficult things to do.

comeback business kindness

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

philosophical essence order

It's very easy to make something that is new. So we are trying to... by Jonathan Ive

It's very easy to make something that is new. So we are trying to make things that are better.

design easy trying

Simplicity is not the absence of clutter. by Jonathan Ive

Simplicity is not the absence of clutter.

clutter simplicity absence

The nature of having ideas and creativity is incredibly inspiring... by Jonathan Ive

The nature of having ideas and creativity is incredibly inspiring.

creativity design ideas

We're very genuinely designing the best products that we can for... by Jonathan Ive

We're very genuinely designing the best products that we can for people.

design products people

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.

philosophical simplicity simple