You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple. Phil Knight More Quotes by Phil Knight More Quotes From Phil Knight Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs. Phil Knight woods money jobs I still get real nervous when I go in front of more than two people. Phil Knight real two people I truly believe the American consumer doesn’t want to buy products made under abusive conditions. Phil Knight made want believe It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising. Phil Knight knights meaningful long I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona. Phil Knight enigmatic persona thinking Mark Parker has a proven track record in driving creativity, innovation and growth, mark Parker's an experienced, talented executive and has played an instrumental role in building our business and making the Nike brand as strong as it is today. Phil Knight technology Any entrepreneur has to prepare for a lot of dark days, and they've got to really like what they are doing, and they have to have a reason for it to succeed. Phil Knight doing entrepreneur succeed dark I do believe that international trade agreements benefit both nations, always. Phil Knight benefit always trade believe Running is a basic ingredient for your health, just as much as eating and sleeping, but going out for a run by yourself and taking a moment to think also creates a certain peace. Phil Knight yourself moment health peace When you really understand who you are, it enables you to fight and believe. Phil Knight fight understand you believe We knew we could fail; we just didn't think we would. Phil Knight knew fail just think Every businessman, or every person who has a passion for his work, is torn for the time spent at work and the time spent with your family. Phil Knight passion family work time I've been fortunate to be around good people. Phil Knight been good good-people people If you're trying to get into the sports business, you really have to find a niche. Phil Knight you business trying sports A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's been with me ever since. Phil Knight me shoes important dog At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. Phil Knight more become money culture We took advantage of the running boom, which became the jogging boom, which became the fitness boom... and we've benefited from all of that. Phil Knight which jogging advantage fitness If there was no Bill Bowerman, there would have been no me. He had about as much of an impact on my life as any one person could have. He taught me about competition and ingrained it in me. He taught me not to praise ordinary performances. Phil Knight my-life me competition life Obviously, the bulk of my Nike shares have been set up in a trust. Phil Knight been up nike trust When I took the entrepreneurship class at Stanford, the first lecture was about an entrepreneur and his personality. They described it as being different than a businessman, who is an overall scientific manager. Phil Knight who being being-different personality