You have to nourish your creativity for it to flourish. by Kat Von D

You have to nourish your creativity for it to flourish.

Kat Von D

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Categorized in : Creativity

I have my go-to products. It's hard not to come off very self-promoting, but the truth is, I don't make any product that I don't personally wear. In terms of things I can't live without, my Lock-It Foundation and my Featherweight Primer set the groundwork for my makeup.

live truth-is makeup truth

If I want to do a smoky eye, I tend to focus more on the eyeshadow versus the eyeliner to avoid looking like a Duran Duran album cover. And if I do a smoky eye, I'll probably do a nude lipstick. I tend to fluctuate between reds and nudes.

looking lipstick focus eye

I tend to be attracted to darker scents. I'm not a floral girl. But I do like this old fragrance I used to wear called Versace Red Jeans. I have an eBay alert that tells me when it comes back! I think it's more of a nostalgic association that I have with it because a boyfriend had bought it for me when I was, like, 16.

think me red girl

Music has influenced everything from my tattooing to how I talk to how I walk, I guess. I was classically trained in piano since I was 6. Then in my teens, my older sister introduced me to Metallica. It was all over. I had a mohawk soon after that.

walk me sister music

You can tell my mood by my makeup. When I'm depressed, it's really dark. Then I'll do super-dumb happy makeup. Like, I'll do one eye electric blue and one smoky brown, and you won't even figure it out until you're talking to me - then you're like, 'Whoa!'

me you blue happy

I shop everywhere from Maxfield to antique stores. I love Alexander McQueen and Vivienne Westwood, and I love vintage. Golyester has the best selection of mint things and dead stock. I collect 1940s to 1970s platform shoes, and that's where I got a few of my best ones.

best vintage shoes love

I think a lot of women want to be, like... 'I'm cool with stretch marks and my body changing.' To be honest, I thought I'd be a lot cooler with it, but I'm struggling with my weight gain. I know I'm healthy... but I was expecting to not be as affected by it... I'm self-conscious.

thought cool think women

I'm a stickler when it comes to every aspect of my line. My development team probably hates working with me sometimes... but in a good way. I think that I push them to a certain degree to create something that's going to withstand the test of time.

good me team time

For 'Brow Struck', I really wanted it to be able to create natural-looking brows. So we found this really innovative formula that has a very specific type of shimmer that has a reflectiveness to it. Eyebrows are not naturally matte, so the point of this formula is to really mirror that.

mirror point create eyebrows

I like dramatic and crazy, weird, ridiculous eyebrows but I know the majority of people don't do their brows like me.

weird me crazy people

There is no point in developing anything at the cost of exploiting and abusing animals. Not only is it important for me to create a 100% cruelty-free brand but also send out a very clear message to both consumers and companies out there: testing on animals in the name of beauty is cruel and unnecessary.

name me important beauty

The decision to make Kat Von D Beauty cruelty-free was easy and simple. Sure, my products won't sell in China because of my decision, but if it spares an innocent animal from a life of torture, that is completely worth it in my book.

decision simple beauty life

My pro program is going to reach out to more than just the people who have had the luxury of going to makeup school. Personally, when I was a kid, I couldn't afford that. That doesn't mean that they can't be at a professional level.

professional makeup people school

I don't care how many followers you have, but if you're executing amazing makeup, and you're working day to day in the makeup world and really changing the makeup world, to me that qualifies as a pro.

day me you makeup