Franca Sozzani: You know, I can be very tough in my answers, and that...

Fashion is a mirror of the era in which we live. Why should the magazine be disconnected from reality? It's not like in the past.

Franca Sozzani

fashion reality past

I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.

Franca Sozzani

risk challenges mind

I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.

Franca Sozzani

brands easy want

Everything inspires me. It could be a movie. It could be a book. It could be a house. It could be one word - I'll think for hours and hours about one word sometimes. It could be anything.

Franca Sozzani

house book thinking

Giving back is the new luxury.

Franca Sozzani

giving-back luxury giving

The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.

Franca Sozzani

issues oil august

My view is not just to find young talents, it's to support them too.

Franca Sozzani

support talent views

Think of Instagram. Journalism will continue to exist, but communication is now visual.

Franca Sozzani

instagram communication thinking

Today it's normal. Photos used to be a support to the text, but we turned things around, reducing the words to a minimum.

Franca Sozzani

support normal today

Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.

Franca Sozzani

credibility style thinking

Social media are fundamental to communicate and understand what happens in the world. It's a point of view and an immediate commentary.

Franca Sozzani

media fundamentals views

I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.

Franca Sozzani

fashion mean thinking

Bloggers now have no concept. They are given things; they put them on, take pictures, and then just disappear from sight. Who cares?

Franca Sozzani

who-cares disappear sight

I feel what is in the air. I go with my instinct.

Franca Sozzani

instinct air feels

I try to renew and create something new every time.

Franca Sozzani

something-new trying

Vogue is not a practical magazine, it provides sensations, feeling, moods, you like the photos.

Franca Sozzani

magazines mood feelings

I started entering in a series of problems I had never occupied myself with - water, production, employment. I am learning. You can do so many things. However, I don't feel guilty for living well here.

Franca Sozzani

entering employment water

In “Curvy,” they are superhappy with their sizes. We help them dress fashionably. We say: It’s pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don’t talk about diets because they don’t want to be on a diet, but it’s not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.

Franca Sozzani

ghetto dresses beautiful

As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.

Franca Sozzani

instagram designer people

I am very favorable to the Bourse, to a sale, to what is useful to grow, maintaining jobs, the Made in Italy. It doesn't make any sense and it's parochial to think otherwise. Investors can be French, Russian, as long as they help a business grow.

Franca Sozzani

jobs long thinking

You know, I can be very tough in my answers, and that was good for the magazine because it didn't mix focus points - it was to be extravagant, experimental, innovative. But the web site has made it more human. So the Web site is good for the magazine.