You're basically making a bargain : I am going to give you information about what I'm buying, and you're going to give me some benefit, you are certainly giving up some rights and some data and some privacy.

Brian Vecci

What’s clear to me -- and this is true of pretty much every big data breach -- the preventive controls were broken, or the detective controls were broken, meaning, either too many people had access to the information, or the people that had access weren’t being recorded and analyzed. Or both.