You want to invent new ideas, not rules Dan Heath More Quotes by Dan Heath More Quotes From Dan Heath Data are just summaries of thousands of stories - tell a few of those stories to help make the data meaningful. Dan Heath data stories meaningful Take a company like GM. For years, people were warning its execs that the company was too dependent on big SUVs and trucks, that it was falling behind other companies in innovation. A lack of knowledge wasn't the problem. And mothers and fathers everywhere try to warn their kids that maybe a giant tattoo isn't such a good idea. Good luck in that fight, Knowledge. Dan Heath tattoo mother father You want to invite new ideas, not new rules. Dan Heath new-ideas want ideas You wan't to invent new ideas, not new rules. Dan Heath helpful marketing ideas
