George Arthur French Born : June 19, 1841 Died : July 7, 1921 Browse All Authors Famous Quotes by George Arthur French Advertising is the fuel of enterprise. George Arthur French advertising enterprise fuel There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective. George Arthur French principles matter may