Jay S. Walker Professions : Businessman Browse All Authors Top 8 quotes by Jay S. Walker All of imagination - everything that we think, we feel, we sense - comes through the human brain. And once we create new patterns in this brain, once we shape the brain in a new way, it never returns to its original shape. Jay S. Walker feel think imagination brain For most of human history, there was a ruling class and then there was everybody else. If you were part of everybody else, it wasn't your job to imagine a different future, different ways of doing things. So, imagination is a fairly modern phenomenon. Jay S. Walker you future imagination history Most organizations do not value imagination, do not encourage it, do not reward it. In many cases, they don't even think about it. But if you're not thinking about imagination, I guarantee you're not going to have meaningful innovation. Jay S. Walker you innovation imagination thinking If you're a doctor, what do you promise to do? First, do no harm. If your operating philosophy is do no harm, that's not a call to imagination. Not only that, if I'm a patient, I don't want your imagination. I want what works. Jay S. Walker doctor you imagination philosophy The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses. Jay S. Walker customer glasses today world I've always been an entrepreneur. I start businesses for a living. Jay S. Walker start always living entrepreneur I get my competitiveness from my mom. Jay S. Walker get competitiveness mom Computing is becoming universal. Jay S. Walker computing universal becoming Similar Authors Bob Iger businessman Bob Wright businessman Bruce Karatz businessman Bruce Kovner businessman Brian Roberts businessman Brandon Wade businessman All Authors