Leo Bogart

Born :

1921

Died :

October 15, 2005

Advertisements may be evaluated scientifically; they cannot be created scientifically.

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In my opinion, fun is what makes advertising successful.

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

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